Marketing

As a consequence of intensifying global competition in every field, the globalization process affecting all local firms, technological developments increasing product differentiation, and rising consumer awareness, marketing has emerged as the most critical management function for companies.
The objective of the Marketing Associate Degree Program is to offer specialized education in areas such as brand management, services marketing, pricing, distribution channels, marketing communication, marketing research, and international marketing to students who already possess a foundation in general business and management knowledge. Students of the program also receive an adequate level of education in general business administration, fundamental management, economics, and computer applications.

Furthermore, starting from the first year, students acquire core foreign language competence by selecting either English or German. Subsequently, in the second year, they take professional foreign language courses. In this way, the Manavgat Vocational School Marketing Program aims to train educated, knowledgeable, competitive, innovative marketing professionals with advanced foreign language skills who will succeed in local and global markets amidst increasing global competition.

In addition, based on the necessity for all modern corporate cultures to be marketing-oriented, the command of marketing terminology among employees across all departments of an enterprise has gained crucial importance. With this philosophy and workers who have gained expertise in marketing, enterprises secure a more robust position within global competition.

Our marketing program students receive an education where they will gain knowledge in conducting qualified marketing research, preparing marketing plans, creating brand identity, managing brands, developing and managing products, as well as innovations in the retail sector, consumer behavior, advertising, sales management, public relations, and corporate communications.

The Marketing program provides regular (daytime) education.

The education period of the program is 2 years. Graduates are entitled to receive an Associate Degree.

Our program admits students based on the TYT score type obtained from the Higher Education Institutions Exam (YKS) conducted by ÖSYM. Students holding a high school diploma or its equivalent who fulfill the provisions specified in the relevant legislation of the Council of Higher Education (YÖK) and the relevant regulations of Akdeniz University are admitted to our program. To graduate from the program, students must fulfill the success conditions specified in the Akdeniz University Education-Training and Examination Regulations.